Deciding effectively with limited brain resources
October 28th, 2009 // 11:16 am @ David Phillips
One of the reasons for the limited space in active brain memory is the principle of competition. Holding a complex idea in active memory requires activating visual circuitry. For instance, when you think, you brain creates a picture of how that idea connects with other ideas. The circuits in the brain compete for resources to [...]
Category : Books & Business & Personal Development
The limitations of the brain in decision-making
October 26th, 2009 // 11:02 am @ David Phillips
In 1956, George A. Miller completed a research project that looked at the number of items that could be held in the mind at one time. It was called The Magical Number Seven, Plus or Minus Two published in Psychological Review. The maximum, he found, was seven, plus or minus two. As a result of [...]
Category : Books & Personal Development
Getting the most out of your day
October 15th, 2009 // 8:35 am @ David Phillips
Your brain has energy limitations, particularly around activities of decision-making and controlling impulses. When we use those resources up, it makes it difficult for us to be effective when attempting the next activity. This energy can sometimes be restored by having a glucose drink, whether with sugar or a sugar substitute.
This fact helps us understand [...]
Category : Business & Personal Development
The Innovation Process
October 10th, 2009 // 1:18 pm @ David Phillips
Entrepreneurial Ministry requires creativity and innovation. You can take a current business model, get creative and apply a little innovation, and voila, you have got a model to do ministry in an entrepreneurial way.
A recent article on innovation at Entrepreneur.com gives us a small look at the innovation process. I think the author offers some [...]
Category : Business
Using Local Academia to Develop Your Marketing Plan
October 10th, 2009 // 1:15 pm @ David Phillips
In a world of limited resources and experiences, utilizing academia may provide a way to get excellent help marketing your ministry or other entrepreneurial endeavor.
A Personal Experience
When I was in college, I had to take marketing 301. In this class we had to form a team and build a marketing plan. Our professor had a [...]
Category : Business
Leadership Skills for an Entrepreneur
October 10th, 2009 // 1:14 pm @ David Phillips
Here are ten really good skills entrepreneurs should develop as they lead in ministries and businesses:
The successful leader has a vision
The successful leader communicates well
The successful leader supports and guides the employees
The successful leader believes in his/herself
The successful leader creates the atmosphere that encourages others to grow and thrive
The successful leader manages by walking around
The [...]
Category : Personal Development
Why Should You Incorporate Your Entrepreneurial Ministry?
October 10th, 2009 // 1:12 pm @ David Phillips
Starting a new ministry is a great endeavor, especially if you are innovative and are trying to put an entrepreneurial spin on it. But there are inherent risks with simply starting a business or ministry and not considering the financial, legal, and public relation implications of your endeavor could be disastrous personally.
Entrepreneurial ministry will often [...]
Category : Books
The Best Marketing Around
October 10th, 2009 // 1:08 pm @ David Phillips
This is taken from an article from entrepreneur.com entitled Guerrillas Use Word-of-Mouth Marketing.
Is your message, product or service worth talking about? We certainly hope so, because a recent study conducted by eMarketer.com concluded that 53 percent of online traffic comes from recommendations made by family members and/or friends. This confirms what guerrillas have always known: Positive [...]
Category : Business
The working brain: introducing the prefrontal cortex
October 10th, 2009 // 11:30 am @ David Phillips
More people than ever are being paid to think. America has moved from an industrial economy to a information economy and the result is the need for more thinkers and less manufacturing and service workers. More and more people are being paid to make decisions and process information, not do routine tasks. However, making complex [...]
Category : Books & Personal Development
New EBook Nearing Completion
July 5th, 2009 // 5:33 am @ David Phillips
Announcing the coming publication of our second EBook, Reframing Success: Missional Metrics for Ministry Successful